Sunrise Business and PHOENIQS: Switzerland gets its own enterprise AI
Sunrise Business and PHOENIQS launch the Sunrise Business AI Assistant: a powerful Swiss enterprise AI solution for productive knowledge work, enterprise knowledge and automation. The solution can be connected to existing business applications and combines AI chat, document analysis and agents on a single platform. All core AI components are provided and operated in Switzerland. No data is transferred abroad.

With KMU Secure Connect, Sunrise Business also combines internet connectivity, cloud telephony and integrated cybersecurity in a new plug-and-work solution, providing an ideal foundation for the Sunrise Business AI Assistant.
With these two new offerings, Sunrise is consistently advancing its B2B strategy and evolving from a telecommunications provider into a trusted ICT and AI partner for Swiss businesses.
Various market studies show that up to three quarters of SMEs are using AI. However, data protection concerns, compliance requirements and the question of concrete use cases remain the biggest barriers to broader adoption and the integration of AI into business processes.
“Together with our partner PHOENIQS, we are offering an AI solution that is as powerful as those of global providers, but our AI remains entirely under Swiss control. No data is transferred abroad. This makes the Sunrise Business AI Assistant suitable for every company, including those with the highest requirements for data security, data protection and compliance with strict regulatory requirements. In doing so, we are taking a decisive next step in our evolution from a telecommunications provider to a trusted ICT and AI partner for businesses.”

“Fully sovereign AI is important, but that is only one part of the equation. It is equally important that the AI solution is intelligently designed to deliver maximum value to businesses in terms of productivity, efficiency and automation. With the Sunrise Business AI Assistant, we have deliberately focused on exactly that. Thanks to preconfigured agents, connections to business applications, workflow automation and intelligent support functions, this AI solution meets both simple and complex business needs."

Swiss AI for productivity, efficiency, security and data sovereignty
The Sunrise Business AI Assistant enables rapid deployment across key business processes. It supports controlled access to enterprise knowledge, provides data and document analysis, intelligent research and assistance capabilities, task automation and much more. Its multi-model architecture enables the use of different models and reduces dependency on a single global provider.
Companies benefit from a fast path to the productive use of artificial intelligence with an end-to-end Swiss AI solution. All core components – from infrastructure and development to data processing, operations and hosting (the so-called “full stack”) – are provided in Switzerland. Customer data, uploaded documents and workspace content are not used to train AI models. Because all AI components are subject to Swiss law, the solution is particularly suitable for companies with heightened requirements for data protection, compliance and data sovereignty.
If required, an AI Success Manager can also support companies in identifying suitable use cases, introducing the solution and embedding it into everyday business operations. The Sunrise Business AI Assistant is available immediately as a standalone offering or as an add-on option to the KMU Secure Connect solution.
New connectivity solution with integrated cybersecurity
With KMU Secure Connect, Sunrise Business is expanding its SME portfolio with an integrated connectivity and security solution. It combines high-performance internet connections, modern cloud telephony and integrated cybersecurity protection. Cybersecurity protection includes DNS protection, Firewall-as-a-Service and web filtering as standard to help reduce growing cyber risks in everyday business operations.
This provides companies with a secure and scalable foundation for their digital infrastructure without having to coordinate multiple providers and individual solutions themselves. By bundling these services into a plug-and-work offering, Sunrise Business significantly reduces complexity and administrative effort for SMEs.
Businesses benefit from technology and sales partnerships
Over the past two years, Sunrise Business has strategically expanded its portfolio beyond traditional connectivity and launched numerous ICT solutions as well as dedicated SME solutions. In parallel, partnerships with technology and solution providers such as Accenture, Anapaya, AWS, Cisco, Google and Microsoft have been expanded or newly established, as have partnerships with sales and integration partners including Swisspro AG, Gesamtwerk AG, ComDataNet AG and ITcom Pro AG. In the last twelve months alone, Sunrise has integrated more than 100 new partners into its B2B ecosystem.
SMEs in particular benefit from these partnerships. Many SMEs do not have the necessary IT departments or dedicated security or AI specialists. At the same time, requirements for data security, cyber resilience and digital productivity continue to increase. Telecommunications and ICT solutions that reduce complexity for SMEs while providing access to state-of-the-art technologies – together with an expanded partner ecosystem – are an important key to Sunrise Business’s success as a growth driver.
In total, more than 140,000 companies rely on high-performance telecommunications and ICT solutions from Sunrise Business.